By Marcus McDermott

Since the invention of the printing press newspapers have dominated the media as our foremost means of gaining information about the world around us. In an increasingly digital age however, people are often turning more and more to digital means of acquiring their news.

Newspaper Circulation Chart

Since 1990 alone, circulation of US newspapers has decreased from 623,280,000 readers a week to 346,571,99 in 2016 (Pew Research). This difference is staggering, but it makes sense when coupled with the introduction of online news sources and social media platforms as an alternative. The three most heavily circulated papers in the United States are USA Today, The New York Times, and The Wall Street Journal. All three of these sources, in an attempt to garner lost profit and failing returns from print media, have made a great effort to establish their papers online.

These outlets now offer subscription services where, for a generally low cost, one is able to purchase unlimited access to their online content. This option has become more and more prevalent in a society with great emphasis on rapid information. Instead of waiting for the morning or nightly edition of these papers, consumers are now able to access any information they want at any time- something that seems all the more compelling when most feel as if they barely have time to do the basics.

Although things may be looking grim for the world’s former most common news source, there is a silver lining for those who work in and enjoy print media. Today younger people today are more likely to read papers than their older counterparts.

FT_16_09_30_newsByAge

This phenomena, although strange given the younger generations adept use of technology, proves a point. The value of having something of substance within grasp is something that still holds important value to the public at large. Holding a publication that took hours of dedication and hard work to print and distribute is, in the opinion of many, superior to reading intangible writing that is fed to us through our screens.

In the end, despite the benefits of speed, efficiency, and ease that come with advances in media technology, print media will always have a core group of supporters that prefer hard copies of their news. This fact, coupled with increasing numbers of youth circulation in these papers, brings positive tides for the print publications that we all know and love. Long live the paper.