Before Instagram, our main sources of social media included Facebook, Twitter, and Tumblr. Instagram is a social media app created in 2010 by Stanford graduates Kevin Systrom and Mike Krieger. Today, we use it post pictures, videos, “stories” and message our friends. For celebrities and social media influencers, it’s a different story. Hundreds of thousands to millions of fans swarm to social media pages belonging to the Kardashians, Kylie Jenner, Carli Bybel, Amra Olvec, Desi Perkins and many more influencers who have made a name for themselves. These social media pages generate thousands of dollars in revenue for advertising products sent to them by various companies. Companies are looking for Instagram users with a large following and a strong social media presence to rake in the big bucks and bring attention to their product(s). These companies such as “Sugar Bear Hair” and “Lola Shoetique” don’t even produce commercials on T.V. yet thrive off of social media advertisements. Instagram has become a platform for companies to advertise and influencers to make money. Big money. Companies will often require the user to provide a hashtag using the company’s name. Tagging has also been a big part in advertising. Usually you will use the tagging option to “tag” your friend in a picture you took with them.  Companies may require influencers to tag their brand’s social media page in an advertisement so their followers can simply click on the page and scroll through their pictures to see if it’s something they’d like to purchase.

Kylie Jenner even recently decided to take to Instagram and advertise her sister Khloe’s  new denim line that launched two days ago called Good American.  She models different looks that bring attention to her sister’s company.

Instagram has revolutionized into a “business network” so much as to now having the option to create a business profile. Through this option, companies can easily click the new “contact” button and directly interact with the user more formally.


Other social media platforms such as YouTube have been revolutionized into money makers for the common content creator.  It’s easy nowadays to upload something and monetize it. Virtually anyone can do it.  Of course you do have to develop a following, but many teenagers have become millionaires off of social media and posting their content. Most of these teenagers haven’t even graduated high school yet and are making more than the average American college graduate.

Social media, such as Instagram, has by far changed the way many people generate an income, advertise their products, and build their brands. Think about it the next time you scroll through your favorite celebrity’s Instagram page. Are they really in love with this new hair growth supplement and genuinely want you to try it? Or, was it just a paid advertisement?